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• NVivo概述。
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• NVivo 12 是支持定性和混合方式搜索的軟件， 它是為了幫助您整理、分析和找到對(duì)非結(jié)構(gòu)化或定性數(shù)據(jù)（例如：采訪、開放式調(diào)查回答、文章、社交媒體和網(wǎng)頁(yè)內(nèi)容）的深刻見解而設(shè)計(jì)的。護(hù)理，公共健康，心理學(xué)，教育等研究人員處理定性數(shù)據(jù)時(shí)，NVivo軟件是比較合適的選擇。若不使用NVivo，研究人員的工作會(huì)更加耗費(fèi)時(shí)間，難以管理，且難以發(fā)現(xiàn)數(shù)據(jù)中的聯(lián)系，并找到能夠?yàn)榇蠹姨峁﹥?yōu)勢(shì)的新見解。
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• 借助NVivo 12，您可以做些什么？
• 使用文本、音頻、視頻、圖像、電子表格、在線調(diào)查、社交媒體和網(wǎng)上內(nèi)容。
• 使用強(qiáng)大的查詢工具。
• 創(chuàng)建項(xiàng)目和概念圖，展示數(shù)據(jù)中的關(guān)聯(lián)。
• 使用 NCapture 快速、輕松抓取社交媒體內(nèi)容用于分析。
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• NVivo 12 for Windows
• NVivo 12 for Windows 是合適的定性數(shù)據(jù)分析軟件。目前，它提供兩個(gè)版本：
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• NVivo 12 Pro for Windows: 針對(duì)范圍極其廣泛的數(shù)據(jù)分析和更為復(fù)雜的分析。
• NVivo 12 Plus for Windows: 針對(duì)更加快速地得出調(diào)查結(jié)果和對(duì)網(wǎng)絡(luò)進(jìn)行分析。
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• NVivo for Teams
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• 將NVivo 12 for Windows 的強(qiáng)大分析工具與NVivo for Teams 相結(jié)合，體驗(yàn)精簡(jiǎn)化的安全研究合作。
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• NVivo 12 for Teams適合各種規(guī)模的團(tuán)隊(duì)，是擁有更大數(shù)據(jù)量的復(fù)雜研究項(xiàng)目的理想解決方法。 通過NVivo 12 for Teams，您的團(tuán)隊(duì)將能夠更加快速地制定精明的決策。 目前，它提供英文用戶界面。
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• NVivo 12 for Mac
• NVivo 12 for Mac是由專門的Mac開發(fā)者M(jìn)ac 用戶特別創(chuàng)建的，是原生定性數(shù)據(jù)分析Mac應(yīng)用。如果您是一名Mac用戶，需要獲得對(duì)定性數(shù)據(jù)的深刻見解，請(qǐng)嘗試NVivo for Mac，這是一款針對(duì)Mac用戶的功能豐富的先進(jìn)定性數(shù)據(jù)分析軟件。 提供英語用戶界面。
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  ▋ 廣泛的數(shù)據(jù)支持
• NVivo支持幾乎任何格式的導(dǎo)入、管理和數(shù)據(jù)分析，包含文本、圖像、視頻、音頻、電子郵件、表格、在線調(diào)查、網(wǎng)絡(luò)和社交媒體數(shù)據(jù)。只有NVivo是唯一一個(gè)可以讓用戶以豐富的數(shù)據(jù)集的形式從Facebook，Twitter和YouTube收集數(shù)據(jù)，以便可以訪問評(píng)論，人口統(tǒng)計(jì)和位置等數(shù)據(jù)。
  
• 自動(dòng)組織有序的數(shù)據(jù) ▋
• 在導(dǎo)航視圖中固定常用的文件夾和項(xiàng)目，以便快速的找到所需內(nèi)容。將用戶的想法存儲(chǔ)在備忘錄中，以獲得更快、更透明和可靠的報(bào)告。在工作時(shí)使用注釋功能來記錄信息來源，這樣用戶就不會(huì)丟失以后可能想要探索的想法。
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  ▋ 嚴(yán)格地分析數(shù)據(jù)
• 使用交叉表通過一個(gè)或兩個(gè)屬性（如年齡或職業(yè)）來分析主題，或通過增強(qiáng)混合方法研究的案例來分析主題。根據(jù)人口統(tǒng)計(jì)數(shù)據(jù)等屬性構(gòu)建強(qiáng)大的查詢。與SPSS快速交換數(shù)據(jù)以進(jìn)行進(jìn)一步的統(tǒng)計(jì)分析。
  
• 查詢你的數(shù)據(jù) ▋
• 在導(dǎo)航視圖中固定常用的文件夾和項(xiàng)目，以便快速的找到所需內(nèi)容。將用戶的想法存儲(chǔ)在備忘錄中，以獲得更快、更透明和可靠的報(bào)告。在工作時(shí)使用注釋功能來記錄信息來源，這樣用戶就不會(huì)丟失以后可能想要探索的想法。
  
• ▋ 可視化你的研究
• 以全面的的可視化形式展示你的數(shù)據(jù)，如圖表、思維導(dǎo)圖、詞云、探索、比較圖表等等。當(dāng)你準(zhǔn)備好分享你的調(diào)查結(jié)果時(shí)，可以輕松將可視化結(jié)果導(dǎo)出到報(bào)告和演示文稿中。
  
• 導(dǎo)入并共享你的數(shù)據(jù) ▋
• 將SurveyMonkey和Qualtrics調(diào)查直接導(dǎo)入NVivo中。從Microsoft Excel，IBM SPSS Statistics和參考管理軟件中導(dǎo)入和共享信息。從Evernote和OneNote中隨時(shí)隨地導(dǎo)入收集的記錄。
  
• 以下功能僅適用于NVivo Plus
  
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• ▋ 自動(dòng)編碼
• 在幾分鐘內(nèi)自動(dòng)將大量文本中的信息（如主題或正面和負(fù)面的情緒）分組，從而節(jié)省時(shí)間。在項(xiàng)目開始時(shí)形成初步結(jié)果，或在工作時(shí)驗(yàn)證你的想法。教N(yùn)Vivo如何使用基于模式的自動(dòng)編碼對(duì)數(shù)據(jù)進(jìn)行編碼，以自動(dòng)對(duì)數(shù)據(jù)進(jìn)行分類。
  
• 分析社交網(wǎng)絡(luò) ▋
• 發(fā)現(xiàn)有影響力的人和輿論導(dǎo)向者，并使用社交網(wǎng)絡(luò)分析來研究信息流。自動(dòng)創(chuàng)建社交可視化信息圖以查看網(wǎng)絡(luò)關(guān)系和相互作用，并使用指標(biāo)來發(fā)現(xiàn)關(guān)鍵網(wǎng)絡(luò)作用的角色。查看誰回復(fù)了推文，誰轉(zhuǎn)發(fā)了推文。
  
• ▋ 增強(qiáng)數(shù)據(jù)可視化
• 想象一個(gè)特定的中心人如何與其他人相連，以及這些人如何以自我中心的社會(huì)關(guān)系相互聯(lián)系。看到一群人與網(wǎng)絡(luò)社會(huì)關(guān)系之間的聯(lián)系或缺乏聯(lián)系。并將Twitter數(shù)據(jù)集可視化，以查看Twitter用戶的網(wǎng)絡(luò)以及他們與社交媒體社交圖的關(guān)系。
  
• Store and organize
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• Store and sort all your data in one platform, from quantifiable demographic information to qualitative open-ended questions and interviews.
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• Categorize and analyze
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• Use powerful tools to categorize and classify your data. Automatically sort sentiment, themes and attributes in seconds. Quickly exchange data with SPSS for further statistical analysis.
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• Visualize and discover
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• Easily cross tabulate mixed methods data and visualize the results to brainstorm and map ideas, explore connections between project items and discover new paths of investigation.
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• Purpose-built for qualitative and mixed-methods research
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• The last decade has seen a revolution in the ease of accessing digital data, from social media to digitalized libraries, big data, bio-data and more. While collecting data has never been easier, the bigger challenge is bringing it all together in a meaningful way. With data spread across so many different formats, finding connections can be extremely difficult and time consuming without the right tools.
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• NVivo gives you a place to organize, store and retrieve your data so you can work more efficiently, save time and rigorously back up findings with evidence. Import data from virtually any source – text, audio, video, emails, images, spreadsheets, online surveys, social and web content and more. With advanced data management, query and visualization tools, NVivo lets you ask complex questions of your data so you can discover more.
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• Easy to learn and use
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• Only see tabs and commands when you need them using our redesigned navigation toolbar. Easily group project items according to research tasks using the Navigation View. Thanks to a streamlined layout, classifying your data and working with cases has never been easier.
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• Organize information automatically
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• Pin your frequently used folders and items in navigation view for quick access to what you need. Store your thinking in memos for faster, more transparent and reliable reporting. Use annotations to make notes as you work so you don’t lose ideas you might want to explore later.
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• Enhance your mixed methods analysis
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• Use crosstabs to analyze themes by one or two attributes – like age or occupation – or by cases for enhanced mixed methods research. Totals are automatically calculated and the results can be saved as a SPSS file (.sav) for further statistical analysis.
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• Ask questions of your data
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• Use queries to ask complex questions and identify new meaning in your data. Test ideas, explore patterns and see connections between themes, topics, people and places. Look for emerging themes, find words and discover concepts using text search and word frequency queries.
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• Visualize your research
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• Visualize your data with the most comprehensive range of visualizations: charts, mind maps, word clouds, explore, comparison diagrams and many more. When you’re ready to share your findings, it’s easy to export your visualizations into reports and presentations.
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• Import and share your findings
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• Import SurveyMonkey and Qualtrics surveys directly into NVivo. Import and share information from Microsoft Excel, IBM SPSS Statistics and reference management software. Order transcripts from NVivo which then sync with your other data. Import notes collected on-the-go from Evernote and OneNote.
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• Only available in NVivo Plus
• Automate coding
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• Save time by automatically grouping information such as themes and positive or negative sentiment from large volumes of text in minutes. Develop preliminary results at the start of a project, or validate your thinking as you work. Teach NVivo how to code your data using pattern-based auto coding to automatically categorize and classify data.
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• Analyze social networks
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• Discover influencers and opinion leaders and study the information flow using Social Network Analysis. Automatically create sociogram visualizations to see network relationships and interactions, and use metrics to discover critical network roles like influencers, connectors and brokers. See who’s tweeting and re-tweeting who.
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• Enhanced data visualization
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• Visualize how a particular central person is connected to other people, and how those people are connected to each other with egocentric sociograms. See the connections, or lack of connections between a group of people with network sociograms. And visualize Twitter datasets to see networks of Twitter users and how they are connected with social media sociograms.
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• Easy to learn and use
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• Only see tabs and commands when you need them using our redesigned navigation toolbar. Easily group project items according to research tasks using the Navigation View. See relationships in your data more clearly with classifications that intuitively link information about sources, people or places.
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• Keep everything in one place
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• Pin your frequently used folders and items in navigation view for quick access to what you need. Store your thinking in memos for faster, more transparent and reliable reporting. Use annotations to make notes as you work so you don’t lose ideas you might want to explore later.
• ?
• Enhance your mixed methods analysis
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• Use crosstabs to analyze themes by one or two attributes – like age or occupation – or by cases for enhanced mixed methods research. Totals are automatically calculated and the results can be saved as a SPSS file (.sav) for further statistical analysis.
• ?
• Ask questions of your data
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• Use queries to ask complex questions and identify new meaning in your data. Test ideas, explore patterns and see connections between themes, topics, people and places. Look for emerging themes, find words and discover concepts using text search and word frequency queries.
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• Visualize your research
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• Visualize and share your data with the most comprehensive range of visualizations: charts, mind maps, word clouds, explore, comparison diagrams and many more. Only in Plus, view egocentric, network and social media sociograms to chart inter-relationships within a group.
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• Import and share your findings
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• Import surveys and notes from SurveyMonkey, Qualtrics, Excel, Evernote and OneNote. Export items to easily share your data, analysis and findings. Share information with IBM SPSS Statistics for deeper analysis. Order transcripts from NVivo that sync with your other data